I did previously worry a lot about attempting to hide things that I had been doing. Now I am transparent and share the projects that I am currently working on. I rarely keep a secret when it comes to tasks. I don?t think anyone can beat me with the way I do things with other online marketing experts. I?ve got my own style in the way I do things in my business.
For me, I don?t worry so much about NDAs, non disclosure agreements and so on. Competition, more competition is good and it promotes a very healthy marketplace, so I encourage it.
You should not put your entire focus on your products. What is important is that you are getting important work done like creating a business website, developing software developed and other related business tasks.
Marketing plays a huge part in every business success. Do you have a market for the product that you are going to offer? Can you drive online or offline traffic to it? Is it possible to convert these people to purchase when they visit your site? These are the three keys to a successful business today.
So trying to be secretive about the product, there are some reasons you want to do that, but generally it?s about the other things and other online marketing tips. It?s not about the product at the end of the day. So if other people try and rip your product off, are they going to market it and convert it as well as you can? That?s the question, because that is where the skill set really comes into your business. It?s about that, not about the product.
Writing a great job spec flow benefits your outsourcers. For instance, if you want to hire a graphic designer on a regular basis then you should apply the same process in hiring that person. In essence, it?s how you offer a brief overall for all of your staff whether internally or externally.
Let me go through some work I did recently. I had some graphic design work done recently and let me show you the terrible brief or the good brief, depending on the way you want to look at it I did, and the results I got. Again, the brief doesn?t have to be fantastic, just like what you give to your online marketing experts. The biggest thing I think out of all the things you can do is provide your out tasker with examples and the references. If you can give them as close as what you want to the finished product, you?re going to get it quicker and cheaper. I got some graphic design work done, so let me give you some of the examples that I gave this guy.
I needed a new website done for my owntheg.com website. A few years ago I bought a lot of the old MCC crested carpet that was part of the Melbourne Cricket Ground which is Australia?s version of Yankee Stadium. I made a series of frames up with a picture of the MCG, a piece of the crested carpet, a plaque and made a series of memorabilia pieces. I?m just in the process of re launching that website for a final series, so I need a new sales page done up.
What I did was grab some screen capture software. I did a very bad mock up, text at the top, this is how I want the recording sitting here, some notes down the side, some cart buttons and I also want the copy below. So I just did some bad copy and paste work.
I think for graphics that is really key. When someone?s in your office, it?s really easy to be chatting with them and you?ve got that brain width because they?re right in front of you and you can explain exactly what needs to be done. But for graphic and video, they?re probably some of the most difficult things to out task and outsource that you?ll find. the best way is cut and paste, hop into Photoshop, learn the basics of cut and paste and put together something to show your out tasker. It?s the quickest and easiest way, and using screen capture software.
I modeled this particular website well with a product launch type process. There were a lot of videos I wanted to get sitting at the top of the web page. So I screen captured it, sent the link to the designers and my online marketing experts for review. I wrote much more of a brief out of it and got the result I needed.
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